Once someone starts using memcached, they tend to quickly find themselves in the state of: "my database servers overload and my site goes down if the memcached stops working". This isn't really surprising, quite often memcached was thrown into the stack because the database servers are melting under the load of the growing site.
But then they face an issue that is, as mathematicians and programmers like to call it, "interesting".
"How do I add more capacity without an outage?"