Because I'm becoming known as someone who knows something about "this whole NoSQL thing", people have started asking me to take a look at some of their systems or ideas, and tell them which NoSQL technology they should use.
To be fair, it is a confusing space right now, there are a LOT of NoSQL technologies showing up, and there is a lot of buzz from the tech press, and in blogs and on twitter. Most of that buzz is, frankly, ignorant and uninformed, and is being written by people who do not have enough experience running live systems.